Jennifer Chan, Insight Director for Kantar comments “This quarter, despite Samsung holding stable performance across Germany, Great Britain, Spain, Australia, and the US, and strong performances from Xiaomi and Oppo in total, this has not been enough to compensate for the share contributions Huawei made last year to Android, and to offset performance from iPhone.”ĭespite the wrath of Huawei’s threat slowly fading, there is still much for iOS to watch out for with the progressing rise of other Chinese brands, namely Xiaomi and Oppo. It’s been a great sales quarter for iOS, particularly in China (+6.4% pts. This has opened opportunities for OEM competitors to steal sales share and reshape the competitive landscape.
Huawei continues to struggle to resurrect its market share in all reported markets challenged by a multitude of obstacles from U.S sanctions to chip shortages, and more. Kantar, the world’s leading data, insights and consulting company, today revealed its smartphone OS data for the third quarter of 2021. They are buying because they are in need of a replacement device, and in some cases, a first time smartphone.Huawei exit from Android leaves door open for iOS, as Samsung, Oppo and Xiaomi unable to fully capitalise 5G volumes continues to rise especially as price points of many 5G products go down, yet we continue to believe that consumers are not yet buying specifically for 5G.
“The pandemic is far from over yet consumers around the world continue to show the need for mobile devices and their willingness to spend in these categories. “The smartphone market has been fortunate enough to not experience as severe supply constraints as the automotive, PC and display industries," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. Overall growth was experienced in every region except for China where the lack of flagship product launches, weaker than expected demand, and theįurther decline of the Huawei brand pulled the market down by -10% YoY. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 313.2 million devices during the quarter which further proves this market is headed back toward future growth. NEEDHAM, Mass., J– The rebound from 2020 continued for smartphones in the second quarter of 2021 (2Q21) as overall shipment volumes grew 13.2% slightly beating IDC’s forecast of 12.5% growth.
Despite Supply Concerns and Vendor Shakeups the Global Smartphone Market Still Grew 13.2% in the Second Quarter, according to IDC
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